Although nothing is likely to replace the power of a phone call any time soon, texting has established itself as the preferred method of communication for a large segment of the population. It makes sense: Texting is fast, simple and convenient.

Contrary to what some may think, texting isn’t just a passing consumer trend. Texting helps businesses grow sales, lower costs and reach elusive consumers by offering a powerful touchpoint for businesses to start a conversation with customers. As one study found, 85% of people said they would prefer to text with a live customer support agent instead of calling or emailing. Learn why people prefer this new business channel and how you can benefit from it in Toll-Free University’s “The Benefits of Business Texting.”